THE CEO ERA
OF COLLEGE ATHLETICS

In the past three years, intercollegiate athletics has undergone a structural shift unlike anything in its modern history. The University of South Florida made that evolution explicit and structured for it, adding a chief operating officer and chief business officer alongside its first CEO of USF Athletics.

Learn about USF’s approach to institutional leadership in this playbook. Key insights include: 

  • USF’s response to the transformation of college athletics and how it is preparing for what’s next. 

  • How USF is positioning its CEO model and new stadium for student success and engagement.
  • Eight takeaways and lessons learned for other institutions seeking a competitive advantage. 
The CEO Era of College Athletics Cover

Download the playbook
University of South Florida